Showing posts from October, 2018

Benchmarking and Growth Hacking - The Same, Only Different

While I have never been one to use the latest buzzwords, "growth hacking" is a concept worth adopting and its implementation can be the difference between your company thriving or just surviving. If we look back in history, the closest concept to growth hacking would be "benchmarking", which is the practice of analyzing your competitors to see if you can learn methods of improving your market position. According to, the objectives of benchmarking are (1) to determine what and where improvements are called for, (2) to analyze how other organizations achieve their high performance levels, and (3) to use this information to improve your company's performance. In the digital age, growth hacking does share some of the same attributes of benchmarking, but on a much deeper level. Growth hacking concentrates more on gaining market traction through application of data driven strategies that are tested, retested, and duplicated across as many platfo

Five Factors to Consider When Selecting an Accounting Firm

Whether to start a small business or make adjustments for changes in tax laws, choosing an accounting firm can be an overwhelming task. To prevent important details from slipping through the cracks, make sure to consider the following when selecting a one. Fees Having an amazing accounting staff that simultaneously bankrupts the company is nonsensical. Although higher-end firms can come with higher price tags, this isn't always the case. Fees should be one of the first things to consider when trying to find the right fit. It's also important to analyze charges. For example, some may charge per task, such as filing a 1040 personal income tax form or preparing a statement of net worth, and others may charge by the minute. Certification Some accounting firms may seem attractive on paper, but it's important that they put their money where their mouth is. A good way to ensure that one is qualified to perform the tasks it offers is to determine whether they have received certific

10 Essentials For Your Art Website

Your art business website is only as good as its content and its usability. Without a well-thought out design and plan, your site is not likely to generate sales for you and your site will be just another one of millions. It needs to give you an identity which is unique in its own field. So what should your business website have to make sure that you get noticed, generate new business and enhance customer brand awareness? Well of course you need to make sure that it's aesthetically pleasing and that you think about colours, layout and so on. But there are other essentials which people fail to acknowledge and we have listed some of them here. Without them, your website could create a negative experience for visitors and fail to give you the return on your investment that you are looking for. They are not complicated essentials and they are by no means rocket science but they are, nonetheless, important. Contact Information How is anyone going to find you if you haven't put your