Showing posts from January, 2017

3 Best Marketing Ideas to Attract Leads for Dental Practice

Fixing a tooth is an interesting job, only if you know how to fix it right. Well, the dental world has gone far beyond just fixing teeth. Recent developments in dental procedures such as teeth whitening, bonding and porcelain veneers have left patients craving for dentists. As a result, many dental practices have come up and they are due to increase in coming years seeing the rise in number of patients. As a dentist, you may feel you are not getting enough patients since the competition is so severe. It may be the case with other dentists in your locality as well. If that is what's bothering you, look no further than marketing your practice. A bit surprised? For all the years you have been practicing dentistry, you must have thought marketing is only for big profit-making firms. Wrong. Your clients are your customers too and customers need to be informed. It all depends on which methods you chose to inform your patients. If you are anti-marketing, you will realize that you h

You Can Survive Economic Downturn!

I recall during a previous economic downturn in the late 1980s, discussing with my millionaire boss how bad things were and how many businesses were going bust. However, being a wise old owl he correctly pointed out there are just as many new businesses starting up as there were closing down. When you think about it this is totally true, but why is it that no one ever releases stats on the number of new businesses that have recently launched and how many jobs they've created and only stats on the number of businesses that have recently failed and the number of people they have laid off - very depressing! Economic downturns are not always bad news and believe it or not being laid off from your job can actually be a good thing. Trust me I've been there. Although it may seem horrific at the time and extremely frightening being suddenly short of cash, it can often lead to much better things and actually force you to get out of the 'rut' that you had been stuck in for years!

12 Tactics for Rapidly Growing Your Presence on Social Media

Social media has quickly become an essential part of any marketing plan. As a business owner or executive you have been told that social media is the new way to reach customers. And that is true to a certain extent. Most consumers get their news and information from the different social media platforms that they use daily. Social media does not have to be difficult. It will take consistent effort but with a proper strategy you can master this new type of media. So here are 12 Tactics for Rapidly Growing Your Presence on Social Media Content Is Still King You have no doubt heard this axiom before and for good reason; it's true. But you have to produce the right type of content. You blog posts should be focused on solving your reader's problems. What kind of information are they searching for? Provide that to them. Tailor Content To Each Social Platform Not all social platforms are the same. They each require a specific type of content. Instagram and Facebook are more visual. Twi

People Love Video, But Will They Share Yours?

Video marketing is an absolute must for the online entrepreneur. Videos are a great way to get other people to spread the message about your business. Video is probably the most viral of the various media methods, because people get more excited about videos. Taking some time to study both popular and unpopular videos shows just what you have to do to create content that is contagious and makes your videos go viral. The following characteristics are found in many popular videos that attract a lot of free attention and business, so make sure to include them in your next video. Provide Value If your information is valuable and interesting enough, people will want to share it. One of the main reasons why videos go viral is that they give away extremely valuable information for free. Think about the last time you stumbled across a blog post that was recorded in video, and also written. Though the message was the same in text and video, the video probably reached out to you on a m