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Showing posts from November, 2015

Tips for Implementing an Effective Web Merchandising Strategy

We know how important merchandising is in brick and mortar outlets, similar is the case when it comes to e-businesses. With increasing number if e-commerce websites, the need for good web merchandising is increasing for businesses to succeed. There are several advantages of good web merchandising for your website: it simplifies online shopping, helps differentiate your brand from competitors; enhances conversion rates as well as customer retention rate. One can, however, leverage the benefits offered by web merchandising only when they apply proper strategies. Here are tips that could help you do it the better way. Pleasing Visual Design The visual design of the website is the first factor that creates an impression about the business. Keep the design simple, usage of too many flashy colors and images may distract visitor's attention. Further, a simple design will be pleasing to eyes. Whereas, a design that is too flashy, not only strains eyes, but also ruins the user experience. S

Most Effective Marketing Strategies for Health Care Practices

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In just like any other business sector, marketing is an important feature of the healthcare industry. Name any medical specialty and you will not be surprised to find that they require full time working marketing strategies to be successful. Most doctors would agree that attracting new patients and retaining the current ones is the key to running a booming practice. However, a road map to success i.e. a clear understanding of where your practice fits among competitors, along with long-term flexible strategy can reap an influential return on investment. Designing a perfect marketing plan requires deep thought and assistance. Consider having an experienced healthcare marketer by your side. Focus on those marketing strategies that would gain positive results. What follows are top medical marketing ideas to achieve desired goals. Remember: communication is like oxygen, lack of it and your practice will die.  Pounce on every opportunity you get to tell your story. For example, only f