Having people click through your link the first time is relatively easier than making them do it for a second time. This is where content comes in as essential and crucial. When you have finally convinced someone to visit your page, you must ensure that they would like what they see enough to go back and recommend it to others they know. Post content that are relevant to your product and that people can easily relate to. Remember as well that most Internet users prefer visuals so make sure you post interactive and multimedia content more than the wordy articles.