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Showing posts from April, 2020

How To Boost Your Keyword Density On Your Web Site To Gain Top Positions

Let's talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need to address. Part 1: Content When it comes to the Search Engines content is king! Yes king! Search Engines want web sites that are rich in content. Content is words that are embedded in text on your web site. Your keyword density ratio is one of the most important ingredients of getting good Search Engine rankings and influences the Search Engines on how to rank your web site accordingly. For those of you who are not sure what keyword density is and how the Search Engines use it to configure their ranking structure, let me explain. Keyword density is the total number of times your keywords appear within the content of your web page, including text, hyper links, and the ALT tag of your images. I will explain each of them so you will have a clear understanding of the principles. Your keyword density is measured

Paid and Free Online Marketing Strategies to Build Your brand

There's two major ways to advertise online, one is using paid advertising programs and the other one is using free advertising platforms. The idea is to send targeted internet traffic to an offer in order to get responses and feedback from interested prospects. Paid Advertising Paid advertising can come in different forms but the most popular ones are called: SEM (search engine marketing) using PPC (pay-per-click), display advertising, shopping networks, video advertising using Google AdWords, Bing Ads, Yahoo Ads, just to name a few. The idea behind PPC is a simple one, advertisers are only charged by networks when their paid ads running are clicked on and prospects are directed to the web pages or landing page offers. Depending on the type of industry or niche market and advertising networks, PPC prices can vary greatly from.50 cents to $60.00 or more each time a prospect clicks on a running ad. In general insurance, loans, mortgages, attorney services are among the highest cost-p

Choosing the Right SEO for Your Small Business Website Marketing

SEO could benefit many businesses who are looking to increase their online presence and drive more targeted traffic to their websites. Unfortunately the SEO industry is not known for its transparency and this can be confusing for businesses that are wondering just what exactly they will be getting in return for their investment. The SEO industry has also attracted a lot of cowboys who employ "black-hat" techniques that go against the policies of Google and the other search engines. You should make sure that your SEO will be done using ethical "White Hat" techniques. Businesses that unwittingly employ an SEO that uses these techniques may see short term results until Google discovers the footprints left behind by these techniques, at which point they will see a negative effect on their search engine rankings. The black hat SEO offers quick fixes and is usually long gone by this point! What's With all the Hats? The term "Black Hat" comes from the

Why Facebook Marketing is a Good Marketing Platform for Marketers

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Social media is something that has become very popular in the last few years and that's why Facebook marketing is a good marketing platform for marketers. If you have thought about it before, it is time to educate yourself on the topic. Look at this advice to learn more. Increase customer engagement by commenting on the things they post on your Facebook wall. Keep an eye on all of your followers comments. This is particularly important if the comment that has been left for you is negative. Negative comments may show what you are doing wrong and you can correct the problem. Your Facebook page needs to be monitored for spam at all times. Sites that are riddled with spam can end up turning potential customers off. You and your page administrator can use it to filter keywords of your choice. Increase your Facebook marketing interface's efficiency by using customized tabs. These allow for increased organization, making your page very user-friendly. For example, if a contest is going