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Showing posts from November, 2017

How To Use Online Video to Boost Engagement, Brand Awareness & SEO

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Video marketing is an excellent way to boost engagement, increase brand awareness and enhance search engine optimization. Video is shared more and gets more response than text, which is why your business needs to use online video for marketing. You don't have to buy the most expensive equipment to create a marketing video online. Smart phone work great for recording videos for YouTube. Introduce Yourself Make a short video about yourself, including why you are working in your chosen niche and how you can help your customers. Upload the video to your website home page. People want to know if you're the right person to trust, and seeing your face and hearing your voice why will help them to get to know you. Keep It Short Usually, short videos are best. Think of three short points about a certain subject and talk about them in a short video. Include closed captioning as an added touch. It will not only be appreciated by people who are hard of hearing, but will also help

Quick Marketing Tips for Your New Vacation Rental Website

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First, congratulations! Setting up a website for your vacation rental is one of the best things you can do to market your property. A recent survey of vacation rental owners shows that those who utilize listing sites and a have a personal website for marketing their vacation rental have a 13% higher occupancy rate than those who solely use listing sites.Unfortunately, the saying "if you build it, they will come" doesn't hold much weight in the world of online marketing. Here's a few tips to help you start generating traffic to your new vacation rental website. Add a link on your paid listings If you're already advertising on HomeAway or FlipKey, add the link to your listing. It allows you to showcase additional photos and information not featured in your paid listing and adds credibility to your ad. Add a link in your auto-responder Auto-responders or auto-reply messages are triggered when a new inquiry is received on your listing. Because it's important to re