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Showing posts from October, 2017

What Content You Should Include On Your Vacation Rental Website

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You know you should have a website for your vacation rental. What that means, however, is a little vague. What kind of content do you actually need to pull your website together? Your website is, in most cases, your first and only chance to make a good impression. It's also a critical way to communicate essential information to both potential guests and those who've already made reservations. Try to get inside your guests' heads and anticipate what they will want to know by considering the following content checklists. It will likely take at least a few hours to pull this information together, but ultimately this investment of effort is worth it; if you don't make it easy to find essential information through your website, travelers will turn to a competitor who does. There are three main areas people will have questions about:     -Your vacation rental property,     -The community they're visiting, and     -The business details of the property. Your Vacation Rental

Implementing an Effective Content Marketing Strategy for Your Car Dealership

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The Internet offers plenty of ways to market your car dealership. One among them is content marketing, a tried and tested online marketing strategy that has the potential to attract quality leads to your dealership's website. Recent studies have proved that content marketing is becoming popular among car dealers and automotive marketers. According to a report released by Optify, the most successful auto marketers are more focused on content creation. 84% of B2B automotive marketing professionals reported that they are planning to expand their content marketing activities over the next one year. The report also showed that the major goals of content marketing are brand awareness, customer retention, lead generation and market education. Tips to implement an effective content marketing strategy These studies show the growing importance of content marketing. Thus, it is imperative for every dealership to prepare a content marketing strategy. Here are some tips to design an effective c