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Showing posts from December, 2016

Content Marketing for a Plastic Surgery Practice: Connecting More Personally With Patients

Content marketing is a complicated and frequently challenging process today in a time when so much content gets seen on websites and social media. Regardless, it's clear enough now that most people don't want spam when it comes to marketing content. It doesn't matter where the content is coming from, if it seems forced or impersonal, the more spam-like it looks. With your plastic surgery practice, this is the last thing you want when marketing online. The name of the game today is more personalization with potential customers through your content marketing. Many B2B businesses now use some kind of personalized content with their customers for sake of better connections. Being more personal isn't always easy to do, however, because it does take time to nurture. Nevertheless, when you're trying to entice old or new patients into your plastic surgery practice, being more personal helps those patients make better decisions on which clinic to visit. A sense of personaliz

Why You Should Be Making Videos For Marketing Online

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Over 1 billion people use YouTube every month and video marketing gives your business the potential to reach a huge audience who are looking for your products and services. You can use videos a number of different ways, including sales pitches, tutorials, launch sequences on your website, or to simply develop brand awareness. Video can leave an everlasting impression, providing the perfect interactive vehicle for your marketing message and it can help with your websites page ranking in Google. There Is No Requirement For You To Be On Camera. Some online marketers don't like using video for marketing because they don't want to get in front of the camera. But many marketers make videos and never actually appear in them themselves. Instead, they use screen capture software that allows them to show what is on their computer screen while recording. This is a great way to walk someone through a process, or to show a presentation. It's Free To Upload Videos. When you ha