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Showing posts from February, 2016

Market Your Medical Services to Attract New Patience to Your Clinic

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There were several doubts raised by physicians about marketing a medical practice in the late 1980's and early 90's. Today, all those doubts have been flushed down the gutter. The scenario is such that every medical practice, be it an old one or a new, is scurrying to fend off fierce competition. World population has crossed 7 billion mark and so as the number of patients. In order to gain popularity and earn hefty revenues, physicians are eating into each other's patients. Room for new doctors is narrow, as patients are absorbed by hospitals and reputed physicians with the help of smart marketing. This article will explain how you can use marketing as a powerful tool and what avenues you should consider before launching a marketing campaign. 1. Marketing a medical service requires an in depth knowledge of the target audience. Your ability to determine client needs and finding out ways to establish contact methods have to be supreme. For instance, if you practice denti