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Showing posts from October, 2015

A Short Introduction to Automotive and Car Dealership SEO

Online success for automotive repair shops and car dealerships is realistically achieved through search engine optimization. If you own one or both businesses, it's time to know how automotive and car dealership SEO strategies work. Knowing SEO Search engine optimization is a process used to gain higher rankings on major search engines. Companies providing the service often target first page rankings and top ten listings. Basic strategies use keyword research, article creation, and back link building. Keyword research involves finding terms used to search online. These phrases are usually related to the service or product they want. Say, a web user wants to find a clothing store in New York. This user will likely type in those words when looking for listings. The keyword specialists working in SEO firms must anticipate these phrases and relate how these fit with their company's clients. They can supply terms like 'clothing shop in NY,' 'clothes store NYC,' and s

Advantages of Internet Marketing Over Traditional Marketing for Auto Dealers

The advent of the Internet has totally changed the way we communicate and how we research & buy products; it's made shopping easy. Instead of going to different brick & mortar stores to purchase (often from the limited choices), one can browse through many websites quickly, right on their computer or cell phone. When it comes to shopping for automobiles, the first place potential buyers go is the Internet and then visit their local dealership. To better understand the latest trends in online car shopper behavior, consider the following statistics: • According to PEW Research, almost three out of four U.S. adults use the Internet. It is an amazing resource for many people to do product research and purchase as it is a hassle-free approach to shopping. • More and more individuals are using the Internet to research vehicles. Almost 90 percent of consumers use the Internet to research vehicles - Capgemini Cars Online Study 2009/2010. • According to the J.D. Power and Associates