Showing posts from April, 2013

Why Use Videos In Online Marketing Collateral?

When you can deliver a short video to explain something important to your audience that would take more time to explain in print, you're giving tremendous value to them. Additionally, the majority of your audience will be impressed that you spent the time to make the video. It's not seen as easy to do because there are some tools needed and some thought must go into the production of the video. But don't worry, it's not really that difficult to do. Videos can be used in direct advertisements, on a sales page, in an email message, and in your blog. Doing so will expand your brand, boost your visibility, and solidify your authority in your niche. Advances Your Brand's Message and Boosts Brand Awareness If you make sure that each video you produce is branded, regardless of how far it goes after you share it, the information will also enhance your brand's recognition. It is said that it takes a new person at least seven times seeing your brand before they be