Showing posts from October, 2011

What is Retargeting in Google AdWords and How does it work?

Thousands of sales are lost every month. In fact, researchers estimate that upwards of 98% of visitors leave a website without contacting the company. Typically the first visit someone makes to a website is for research purposes. The visitor isn't ready to make a purchase yet. Studies have shown that it can take up to seven individual visits before a visitor is ready to take that next step. Simply put - it isn't enough to bring visitors to your website. You have to remind them who you are and what you do. That's where ad retargeting comes in. Retargeting can help transform researchers into prospects and eventually clients. For small businesses that lack the major advertising budgets of large corporations, retargeting offers a cost-effective way to maintain brand awareness. To give you a clearer picture of what ad retargeting is and how it works, here's concrete example: The Initial Search Let's say a law firm is looking for a new IT consultant. The law firm's of