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Showing posts from April, 2011

How To Screen Your Visitors When Using Pay Per Click Advertising

If you are using pay per click advertising, I don't need to tell you that it can get very expensive if you have a lot of unnecessary click throughs. In this article I will explain how to screen your visitors and how to apply it to your pay per click advertising campaign, so that you can screen your visitors before they click through. How It Works To minimize the amount of unnecessary click throughs, we are going to talk about a screening technique that is used in copywriting. A good copywriter has the ability to screen the serious individuals from the test pilots, before the sale is initially made. By using this screening technique you will dramatically decrease the amount of refunds that you could be receiving. In this case, you need to be specific about your product or service without giving too many details, this will eliminate unnecessary click throughs. When it comes time to develop an ad that best describes your offer, you need to use precise wording. If you use any ambiguous