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Showing posts from December, 2009

SEO Linking Building Tips for Small Businesses Websites

Launching your own site without an understanding of basic link building is doomed to fail. In today's competitive world, you need to know the smarts on what it takes to be at the top. If you're just a beginner, all these information may sound very foreign to you but once you have learned the basics, then you can start climbing your way up to the hit list. The principle behind link building is to produce more traffic to your site so that you can optimize your ranks and use it to generate more income. However, there are several elements of a good website that are oftentimes overlooked. These are actually the more important things to be focused on. Enhance Quality of Content Your articles should be about something. It should focus on a particular event, place, thing, person, and etc. In your articles, make sure they offer something to the audience - something that can be useful to them. Cater to their needs. This is important in link building. With a specific audience in mind, it

New Ways to Increase a Google Page Rank

Think back to a few years ago: blogs were all the rage, the new kid on the block. People didn't know an AdSense ad from a regular link. It was a more innocent world for internet marketing and it was far easier to increase a page rank in Google than it is today. The proliferation of spam sites and nonsense blogs has filled up the Internet with sites that need to be blocked out. In one sense, this is good news because when you search for something in Google, you'll be more likely to get results relevant to your search. But it also means that it's a lot harder to rank because a lot of the tactics for increasing page rank are now outdated. Some of these outdated practices include: 1. Submitting sites to article directories - you're currently reading one. A site like EzineArticles will filter out articles that are duplicates from other sites. It used to be that you could publish the same article 1000 times over with 1000 links to your site and it would almost instantly incre

5 Essential Concepts For E-Commerce SEO

Perhaps the biggest challenge for an e-commerce SEO is that all e-commerce sites are conceptually identical. Virtually any site consists of products organized into categories, a shopping cart, and a checkout page. Accordingly, search marketing success for e-commerce sites is predicated less on innovation than possessing an expert understanding of factors that impact search marketing efforts. Mastering these fundamentals can still offer a big competitive advantage, as sites that do a good job in all five of the SEO-related categories discussed here are few and far between. Product detail pages are your bread and butter On a number of levels, the product detail page is the most important piece of content on an e-commerce website. It is where potential customers go to find product specifications, look at pictures, read reviews, weigh pricing options and, ultimately, make the decision whether or not to click the “add to cart” button. It is also a critically important page for search, both

Important Tips to build XML Sitemaps

The XML Sitemaps helps search engine spiders to find your website pages easier, helping to analyze the importance of the webpages. One good reason to do it, is for search engines especially crawler based, Google has a section specifically for webmasters where you can submit the xml sitemap of your website. The XML sitemap consists of your website pages, all of those important pages that you wish to get indexed. This helps search engine spiders to find your website pages easier, helping your pages getting indexed faster. Particularly, Google gives you incredible amount of data about your website pagesand recommendations to fix errors, if any. There are various tools to create XML sitemaps, and one of the popular tool is http://www.xml-sitemaps.com Google has a section specifically for webmasters where you can submit the XML sitemap of your website. For Yahoo you create a so called URL list. That is a list of your website urls in a text file.

Sample Search Engine Optimization Process

The Google optimization process is not fully structured, but could result in the following steps: 1) Analysis of competition. A competitive analysis will help us to know what strategies they are using those "fight" with our company to win the segment. Through this research we know your keywords, its strengths and weaknesses. This does not mean it will copy all of its attributes, but watching you learn. Learn about our competitors will be very useful to know where we can fight and how we improve. 2) Survey of Keywords. Through a detailed study we know the keywords in place and largely used by the public they will target your company. Match in the keywords is an essential step for the success of their "virtual branch", since they will transport visitors from search engines or search engines to your website. 3) Development of a database for the site. We must improve the site's pages, and if we start from scratch, create them. This step will optimize both the HTML c